Bold Hover Crimson

Old English beald, brave, courageous — a quality word that crossed over to color in the late seventeenth century. Bold describes a color that asserts itself: high saturation combined with mid lightness, where the hue presents itself without compromise. Sits at the center of the bold-bucket grid, near strong and rich. Closer to a presence word than a pigment word.

Middle English hoveren, to-remain-suspended. As a color modifier, hover implies a suspended-and-floating-and-hesitant quality, the visual register of kestrel-and-hummingbird-hover hand-suspended-and-floating-and-hesitant kestrel-and-hummingbird-and-dragonfly hovered-and-suspended-and-floating-and-hesitant surfaces under kestrel-and-hummingbird-and-dragonfly heat-shimmer-and-summer-meadow-and-cliff-edge mid-air-light. Sits at the modifier-and-mood end of the grid, parallel to float and flit in usage.

From the Old Spanish cremesin, itself from the Arabic qirmiz — the kermes scale insect, dried and ground into a brilliant carmine dye prized in the medieval Mediterranean. For centuries the most expensive red on a draper's shelf, reserved for cardinals, kings, and the cloth that gave English the word crimson. Cooler than scarlet, deeper than rose; the color of pomegranate seeds and a serious occasion.