Cochineal

Cochineal (#9B1F24) is a true red with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (358°, 67%, 36%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary cyan. For something softer, pull in its analogous neighbors on either side of the wheel. Scale insects crushed by the thousand on Mexican prickly pear cactus. The crimson of cardinals' robes, British redcoats, and — until the 20th century — Campari.

Harmonies

Related Colors