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Solid Bordeaux

#ac272f
Notes

Solid Bordeaux (#AC272F) is a true red with a warm character. It leans warm, pulling light toward red, orange, and yellow. Naturally inviting, it suits editorial and hospitality contexts. Its HSL profile (356°, 63%, 41%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary cyan. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#ac272f
RGB
rgb(172, 39, 47)
HSL
hsl(356, 63%, 41%)
HWB
hwb(356 15% 33%)
OKLCH
oklch(49.1% 0.169 23.2)
P3
color(display-p3 0.6204 0.2007 0.2041)
HSV
hsv(356, 77%, 67%)
LAB
lab(38.60% 53.12 29.13)
LCH
lch(38.60% 60.58 28.74)
CMYK
cmyk(0%, 77%, 73%, 33%)

Etymology

Solid
adjective

Latin solidus, firm, dense — used as a color modifier since the seventeenth century for hues that read as continuous and unbroken: a solid blue is one with no variation across the surface. Implies high saturation combined with optical density. Sits in the bold-bucket alongside strong and robust, slightly more focused on uniformity.

Bordeaux
noun

The French wine region — and the deep red of Cabernet Sauvignon-and-Merlot blends from the Médoc and Saint-Émilion. Bordeaux as a color refers specifically to a young Médoc in a glass: a deep, slightly red-purple-shifted dark red with the optical clarity of high-tannin wine. Deeper than burgundy, cooler than wine.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#ac272f
Original
#4f492e
Protanopia
#70652a
Deuteranopia
#bd002b
Tritanopia
#444444
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
6.81:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.09:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##AC272F
Display P3
Display P3
color(display-p3 0.6204 0.2007 0.2041)
P3 has subtle headroomOKLCH chroma 0.169

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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