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Decisive Syrup Crimson

#ac181e
Notes

Decisive Syrup Crimson (#AC181E) is a true red with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (358°, 76%, 38%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary cyan. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#ac181e
RGB
rgb(172, 24, 30)
HSL
hsl(358, 76%, 38%)
HWB
hwb(358 9% 33%)
OKLCH
oklch(47.9% 0.181 26.1)
P3
color(display-p3 0.6188 0.1622 0.1497)
HSV
hsv(358, 86%, 67%)
LAB
lab(36.97% 56.55 37.35)
LCH
lch(36.97% 67.77 33.44)
CMYK
cmyk(0%, 86%, 83%, 33%)

Etymology

Decisive
adjective

From the Latin decidere, to cut off — used as a modifier for colors that read as firm and final. Decisive black, decisive red: the implication is that the color has settled on its position and won't drift. Sits in the bold-bucket corner alongside resolute, with a slightly sharper edge.

Syrup
modifier

Arabic sharāb, thick-sweet-drink. As a color modifier, syrup implies a thick-and-amber-and-pourable-sweet quality, the visual register of Vermont-maple-and-Levantine-rose-syrup hand-thick-and-amber-and-pourable-sweet Vermont-maple-and-Levantine-rose-syrup-and-French-grenadine syrup-and-thick-and-amber surfaces under Vermont-maple-and-Levantine-rose-syrup-and-French-grenadine Vermont-sugar-shack-and-Damascus-souk amber-pourable-light. Sits at the modifier-and-flavor end of the grid, parallel to malt and zest in usage.

Crimson
noun

From the Old Spanish cremesin, itself from the Arabic qirmiz — the kermes scale insect, dried and ground into a brilliant carmine dye prized in the medieval Mediterranean. For centuries the most expensive red on a draper's shelf, reserved for cardinals, kings, and the cloth that gave English the word crimson. Cooler than scarlet, deeper than rose; the color of pomegranate seeds and a serious occasion.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#ac181e
Original
#4b431c
Protanopia
#6e6216
Deuteranopia
#be001d
Tritanopia
#383838
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
7.23:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.90:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##AC181E
Display P3
Display P3
color(display-p3 0.6188 0.1622 0.1497)
P3 has visible headroomOKLCH chroma 0.181

This color is chromatic enough that authoring it as P3 native (instead of clamping to sRGB) gives a perceptibly more saturated render on wide-gamut displays — modern Macs, iPhones, iPads, and most recent OLED laptops.

Related Colors

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