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Rugged Shade Ruby

#ab1d27
Notes

Rugged Shade Ruby (#AB1D27) is a true red with a warm character. It leans warm, pulling light toward red, orange, and yellow. Naturally inviting, it suits editorial and hospitality contexts. Its HSL profile (356°, 71%, 39%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary cyan. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#ab1d27
RGB
rgb(171, 29, 39)
HSL
hsl(356, 71%, 39%)
HWB
hwb(356 11% 33%)
OKLCH
oklch(48.1% 0.176 24.1)
HSV
hsv(356, 83%, 67%)
LAB
lab(37.27% 55.38 32.39)
LCH
lch(37.27% 64.15 30.32)
CMYK
cmyk(0%, 83%, 77%, 33%)

Etymology

Rugged
adjective

Old Norse rugga, rough / coarse — adjectival suffix -ed. As a color modifier, rugged implies a saturated-and-rough-and-weathered quality, the deep-rich color of Scottish-Highlands-and-Norwegian-fjord outdoor-and-mountain landscape. Sits at the bold-and-weathered end of the grid, parallel to tough and sinewy in usage.

Shade
modifier

Old English sceadu, shadow-or-shelter. As a color modifier, shade implies a sheltered-and-cool-and-shadowed quality, the visual register of Tuscan-cypress-and-Provençal-plane-tree-shade hand-sheltered-and-cool-and-shadowed Tuscan-cypress-and-Provençal-plane-tree-and-English-yew shaded-and-sheltered-and-cool surfaces under Tuscan-cypress-and-Provençal-plane-tree-and-English-yew dappled-and-cool-and-filtered afternoon-light. Sits at the modifier-and-mood end of the grid, parallel to shadow and gloam in usage.

Ruby
noun

From the Latin ruber — simply, red. The gemstone is a chromium-tinged corundum, harder than anything in nature except diamond, and so saturated that a fine Burmese pigeon's blood ruby at auction outpaces a comparable diamond by weight. The color borrows the gem's confidence: a clear, glassy red without the brown of garnet or the blue of crimson.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#ab1d27
Original
#4b4426
Protanopia
#6e6221
Deuteranopia
#bd0023
Tritanopia
#3c3c3c
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
7.15:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.94:1

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