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Voluptuous Suoh

#a72628
Notes

Voluptuous Suoh (#A72628) is a true red with a warm character. It leans warm, pulling light toward red, orange, and yellow. Naturally inviting, it suits editorial and hospitality contexts. Its HSL profile (359°, 63%, 40%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary cyan. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#a72628
RGB
rgb(167, 38, 40)
HSL
hsl(359, 63%, 40%)
HWB
hwb(359 15% 35%)
OKLCH
oklch(48.0% 0.165 25.4)
P3
color(display-p3 0.6023 0.1950 0.1804)
HSV
hsv(359, 77%, 65%)
LAB
lab(37.40% 51.60 31.71)
LCH
lch(37.40% 60.57 31.57)
CMYK
cmyk(0%, 77%, 76%, 35%)

Etymology

Voluptuous
adjective

Latin voluptuōsus, pleasurable — derived from voluptās (pleasure). As a color modifier, voluptuous implies a saturated-and-rich-and-curving-sensual quality, the deep-rich color of Rubens-and-Boucher baroque-and-rococo flesh-and-fabric tonality. Sits at the bold-and-saturated end of the grid, parallel to lush and plush in tone.

Suoh
noun

The Japanese name for sappanwoodCaesalpinia sappan — a Southeast Asian dye source whose heartwood yields a deep red traditionally used in the lining of formal kimono and the inks of Edo-period woodblock printing. The color refers to a fresh suoh-dyed silk: a deep, slightly cool red with the wood-derived warmth of brazilin pigment. Cooler than enji, deeper than akane.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#a72628
Original
#4d4627
Protanopia
#6d6223
Deuteranopia
#b80028
Tritanopia
#424242
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
7.12:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.95:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##A72628
Display P3
Display P3
color(display-p3 0.6023 0.1950 0.1804)
P3 has subtle headroomOKLCH chroma 0.165

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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