Bold Scud Crimson

Old English beald, brave, courageous — a quality word that crossed over to color in the late seventeenth century. Bold describes a color that asserts itself: high saturation combined with mid lightness, where the hue presents itself without compromise. Sits at the center of the bold-bucket grid, near strong and rich. Closer to a presence word than a pigment word.

Origin obscure, low-fast-driven-cloud. As a color modifier, scud implies a low-fast-driven-cloud-and-storm-front quality, the visual register of North-Sea-and-Cornish-coast-scud hand-low-fast-driven-cloud-and-storm-front North-Sea-and-Cornish-coast-scud-and-Atlantic-front-cloud scud-and-low-fast-driven-cloud surfaces under North-Sea-and-Cornish-coast-scud-and-Atlantic-front-cloud Lizard-Point-and-Outer-Hebrides storm-front-cloud-light. Sits at the modifier-and-weather end of the grid, parallel to gust and mistral in usage.

From the Old Spanish cremesin, itself from the Arabic qirmiz — the kermes scale insect, dried and ground into a brilliant carmine dye prized in the medieval Mediterranean. For centuries the most expensive red on a draper's shelf, reserved for cardinals, kings, and the cloth that gave English the word crimson. Cooler than scarlet, deeper than rose; the color of pomegranate seeds and a serious occasion.