Earnest Taurus Crimson

Old English eornost, seriousness, zeal. Used as a color modifier since the nineteenth century for hues that read as committed but unshowy — the working blues of denim, the deep greens of Quaker meetinghouses. Sits in the bold-and-quiet corner of the grid, slightly less luminous than resolute and slightly less institutional than imperial.

Latin taurus, bull-of-the-zodiac. As a color modifier, taurus implies a bull-and-earth-sign-and-Venus-ruled-fixed-earth quality, the visual register of Mesopotamian-bull-and-Greek-Taurus hand-bull-and-earth-sign-and-Venus-ruled-fixed-earth Mesopotamian-bull-and-Greek-Taurus-and-Pleiades-cluster taurus-and-bull-and-earth-sign surfaces under Mesopotamian-bull-and-Greek-Taurus-and-Pleiades-cluster spring-and-April-and-May fixed-earth-sign-light. Sits at the modifier-and-zodiac end of the grid, parallel to aries and gemini in usage.

From the Old Spanish cremesin, itself from the Arabic qirmiz — the kermes scale insect, dried and ground into a brilliant carmine dye prized in the medieval Mediterranean. For centuries the most expensive red on a draper's shelf, reserved for cardinals, kings, and the cloth that gave English the word crimson. Cooler than scarlet, deeper than rose; the color of pomegranate seeds and a serious occasion.