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Bold Nova Brick

#a2301b
Notes

Bold Nova Brick (#A2301B) is a true red with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (9°, 71%, 37%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary cyan. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#a2301b
RGB
rgb(162, 48, 27)
HSL
hsl(9, 71%, 37%)
HWB
hwb(9 11% 36%)
OKLCH
oklch(48.0% 0.154 32.6)
HSV
hsv(9, 83%, 64%)
LAB
lab(37.62% 45.85 38.88)
LCH
lch(37.62% 60.12 40.29)
CMYK
cmyk(0%, 70%, 83%, 36%)

Etymology

Bold
adjective

Old English beald, brave, courageous — a quality word that crossed over to color in the late seventeenth century. Bold describes a color that asserts itself: high saturation combined with mid lightness, where the hue presents itself without compromise. Sits at the center of the bold-bucket grid, near strong and rich. Closer to a presence word than a pigment word.

Nova
modifier

Latin nova, new-or-newly-bright-star. As a color modifier, nova implies a sudden-bright-and-newly-erupted-and-flaring quality, the visual register of Tycho-Brahe-and-Kepler-supernova-nova hand-sudden-bright-and-newly-erupted Tycho-Brahe-and-Kepler-and-Cassiopeia-A nova-and-sudden-bright-and-flaring surfaces under Tycho-Brahe-and-Kepler-and-Cassiopeia-A late-Renaissance-observatory-and-naked-eye sudden-stellar-light. Sits at the modifier-and-cosmic end of the grid, parallel to flare and spark in usage.

Brick
noun

Fired clay, mineral red. The color refers to common building brick — iron-rich earthenware kilned to the specific dusky red-orange of a Victorian terrace, a Roman aqueduct, an adobe wall in New Mexico. Less saturated than ruby, warmer than burgundy, with a chalky cast that reads as architectural rather than decorative.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#a2301b
Original
#524817
Protanopia
#6e6215
Deuteranopia
#b3032c
Tritanopia
#474747
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
7.06:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.97:1

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