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Assured Loki Brick

#a22d1e
Notes

Assured Loki Brick (#A22D1E) is a true red with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (7°, 69%, 38%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary cyan. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#a22d1e
RGB
rgb(162, 45, 30)
HSL
hsl(7, 69%, 38%)
HWB
hwb(7 12% 36%)
OKLCH
oklch(47.7% 0.156 30.7)
P3
color(display-p3 0.5854 0.2132 0.1512)
HSV
hsv(7, 81%, 64%)
LAB
lab(37.21% 47.13 36.91)
LCH
lch(37.21% 59.86 38.06)
CMYK
cmyk(0%, 72%, 81%, 36%)

Etymology

Assured
adjective

Old French aseürer, to give assurance — past-participle of assure. As a color modifier, assured implies a saturated-and-confident quality where the hue carries unwavering certainty about its own visual identity. Sits at the bold-and-confident end of the grid, parallel to certain and poised.

Loki
modifier

Old Norse Loki, trickster-god-and-shape-shifter. As a color modifier, loki implies a trickster-and-shape-shifter-and-sly quality, the visual register of Norse-Loki-and-Asgard-trickster hand-trickster-and-shape-shifter-and-sly Norse-Loki-and-Asgard-trickster-and-Ragnarok loki-and-trickster-and-shape-shifter-and-sly surfaces under Norse-Loki-and-Asgard-trickster-and-Ragnarok Yggdrasil-and-Aesir-pantheon shape-shifter-light. Sits at the modifier-and-myth end of the grid, parallel to thor and odin in usage.

Brick
noun

Fired clay, mineral red. The color refers to common building brick — iron-rich earthenware kilned to the specific dusky red-orange of a Victorian terrace, a Roman aqueduct, an adobe wall in New Mexico. Less saturated than ruby, warmer than burgundy, with a chalky cast that reads as architectural rather than decorative.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#a22d1e
Original
#50471b
Protanopia
#6d6119
Deuteranopia
#b3002b
Tritanopia
#454545
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
7.17:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.93:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##A22D1E
Display P3
Display P3
color(display-p3 0.5854 0.2132 0.1512)
P3 has subtle headroomOKLCH chroma 0.156

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

Related Colors

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