Bold Nadir Ruby

Old English beald, brave, courageous — a quality word that crossed over to color in the late seventeenth century. Bold describes a color that asserts itself: high saturation combined with mid lightness, where the hue presents itself without compromise. Sits at the center of the bold-bucket grid, near strong and rich. Closer to a presence word than a pigment word.

Arabic naẓīr, opposite-of-zenith. As a color modifier, nadir implies a downward-pointing-and-low-point quality, the visual register of celestial-sphere-and-downward-Nadir hand-downward-pointing-and-low-point celestial-sphere-and-downward-and-Nadir-pole nadir-and-downward-pointing-and-low-point surfaces under celestial-sphere-and-downward-and-Nadir-pole astronomical-and-celestial-mechanics downward-axis-light. Sits at the modifier-and-cosmic end of the grid, parallel to zenith and axis in usage.

From the Latin ruber — simply, red. The gemstone is a chromium-tinged corundum, harder than anything in nature except diamond, and so saturated that a fine Burmese pigeon's blood ruby at auction outpaces a comparable diamond by weight. The color borrows the gem's confidence: a clear, glassy red without the brown of garnet or the blue of crimson.