colors
Back to gallery

Bold Float Brick

#9d301a
Notes

Bold Float Brick (#9D301A) is a true red with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (10°, 72%, 36%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary cyan. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#9d301a
RGB
rgb(157, 48, 26)
HSL
hsl(10, 72%, 36%)
HWB
hwb(10 10% 38%)
OKLCH
oklch(47.1% 0.148 33.2)
P3
color(display-p3 0.5681 0.2202 0.1396)
HSV
hsv(10, 83%, 62%)
LAB
lab(36.67% 44.09 38.16)
LCH
lch(36.67% 58.31 40.88)
CMYK
cmyk(0%, 69%, 83%, 38%)

Etymology

Bold
adjective

Old English beald, brave, courageous — a quality word that crossed over to color in the late seventeenth century. Bold describes a color that asserts itself: high saturation combined with mid lightness, where the hue presents itself without compromise. Sits at the center of the bold-bucket grid, near strong and rich. Closer to a presence word than a pigment word.

Float
modifier

Old English flotian, to-move-on-water-surface. As a color modifier, float implies a buoyant-and-untethered-and-drifting quality, the visual register of lotus-pond-and-petal-on-river-float hand-buoyant-and-untethered-and-drifting lotus-pond-and-petal-on-river-and-paper-lantern floated-and-buoyant-and-untethered-and-drifting surfaces under lotus-pond-and-petal-on-river-and-paper-lantern Heian-and-Edo-and-Yangtze still-water-light. Sits at the modifier-and-mood end of the grid, parallel to drift and hover in usage.

Brick
noun

Fired clay, mineral red. The color refers to common building brick — iron-rich earthenware kilned to the specific dusky red-orange of a Victorian terrace, a Roman aqueduct, an adobe wall in New Mexico. Less saturated than ruby, warmer than burgundy, with a chalky cast that reads as architectural rather than decorative.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#9d301a
Original
#504716
Protanopia
#6b5f15
Deuteranopia
#ad092c
Tritanopia
#464646
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
7.31:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.87:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##9D301A
Display P3
Display P3
color(display-p3 0.5681 0.2202 0.1396)
P3 has subtle headroomOKLCH chroma 0.148

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

Related Colors

Canvas