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Velvety Coiled Brick

#9a341c
Notes

Velvety Coiled Brick (#9A341C) is a true red with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (11°, 69%, 36%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary cyan. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#9a341c
RGB
rgb(154, 52, 28)
HSL
hsl(11, 69%, 36%)
HWB
hwb(11 11% 40%)
OKLCH
oklch(47.1% 0.141 34.5)
P3
color(display-p3 0.5582 0.2319 0.1455)
HSV
hsv(11, 82%, 60%)
LAB
lab(36.77% 41.35 37.02)
LCH
lch(36.77% 55.50 41.84)
CMYK
cmyk(0%, 66%, 82%, 40%)

Etymology

Velvety
adjective

An adjectival form of velvet, used since the eighteenth century for colors that read as if they had the matte light-absorbing quality of velvet. Implies high saturation combined with a non-glossy surface — the matte richness of a deep wine in a fabric rather than in a glass. Sits in the bold-and-deep corner of the grid alongside plush and lush.

Coiled
modifier

Old French coillir, to-collect. As a color modifier, coiled implies a wound-and-spiral quality, the visual register of hand-coiled-rope-and-clay hand-coiled-and-wound rope-and-clay-and-pottery hand-coiled-and-wound coil-and-spiral-and-pottery surfaces under hand-coiled-and-wound pottery-and-rope workshop-light. Sits at the modifier-and-texture end of the grid, parallel to twined and looped in usage.

Brick
noun

Fired clay, mineral red. The color refers to common building brick — iron-rich earthenware kilned to the specific dusky red-orange of a Victorian terrace, a Roman aqueduct, an adobe wall in New Mexico. Less saturated than ruby, warmer than burgundy, with a chalky cast that reads as architectural rather than decorative.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#9a341c
Original
#514818
Protanopia
#6b5f18
Deuteranopia
#aa172f
Tritanopia
#484848
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
7.29:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.88:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##9A341C
Display P3
Display P3
color(display-p3 0.5582 0.2319 0.1455)
P3 has subtle headroomOKLCH chroma 0.141

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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