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Genuine Goldfinch

#996941
Notes

Genuine Goldfinch (#996941) is a true orange with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (27°, 40%, 43%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary azure. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#996941
RGB
rgb(153, 105, 65)
HSL
hsl(27, 40%, 43%)
HWB
hwb(27 25% 40%)
OKLCH
oklch(56.2% 0.083 59.8)
P3
color(display-p3 0.5722 0.4198 0.2802)
HSV
hsv(27, 58%, 60%)
LAB
lab(48.58% 14.71 30.02)
LCH
lch(48.58% 33.43 63.90)
CMYK
cmyk(0%, 31%, 58%, 40%)

Etymology

Genuine
adjective

Latin genuinus, natural, innate — used as a color modifier since the sixteenth century for hues that read as authentic rather than imitated. Genuine indigo, genuine ochre: moderate-to-high saturation combined with the optical impression of a hue from real pigment rather than synthetic dye. Sits at the crisp-bucket alongside true and honest.

Goldfinch
noun

Carduelis carduelis, the European goldfinch whose male plumage features bright yellow wing bars and a red face mask. The color refers to the yellow wing bar of a fresh-molted goldfinch: a saturated, slightly red yellow with the matte finish of carotenoid-pigmented feathers. Brighter than canary.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#996941
Original
#786d3e
Protanopia
#837841
Deuteranopia
#a65f5f
Tritanopia
#707070
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
4.72:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
4.45:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##996941
Display P3
Display P3
color(display-p3 0.5722 0.4198 0.2802)
P3 has subtle headroomOKLCH chroma 0.083

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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