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Straightforward Oriole

#996744
Notes

Straightforward Oriole (#996744) is a true orange with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (25°, 38%, 43%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary azure. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#996744
RGB
rgb(153, 103, 68)
HSL
hsl(25, 38%, 43%)
HWB
hwb(25 27% 40%)
OKLCH
oklch(55.9% 0.081 55.2)
P3
color(display-p3 0.5713 0.4124 0.2890)
HSV
hsv(25, 56%, 60%)
LAB
lab(48.12% 16.12 27.76)
LCH
lch(48.12% 32.10 59.85)
CMYK
cmyk(0%, 33%, 56%, 40%)

Etymology

Straightforward
adjective

English compound straight + forward — sharing root with German geradeaus. As a color modifier, straightforward implies a clear-and-direct-and-unencumbered quality where the hue carries the visual register of clear-aim-and-uncomplicated character. Sits at the crisp-and-honest end of the grid, parallel to candid and direct in usage.

Oriole
noun

The genus Icterus — particularly I. galbula, the Baltimore oriole whose males in breeding plumage are vivid orange with black wings. The color refers to a male Baltimore oriole at full breeding plumage: a saturated, slightly cool orange with the matte finish of carotenoid-pigmented feathers. Brighter than tangerine, warmer than carrot.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#996744
Original
#756c41
Protanopia
#817744
Deuteranopia
#a65d5e
Tritanopia
#6f6f6f
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
4.80:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
4.38:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##996744
Display P3
Display P3
color(display-p3 0.5713 0.4124 0.2890)
P3 has subtle headroomOKLCH chroma 0.081

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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