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Grounded Akiq

#98322b
Notes

Grounded Akiq (#98322B) is a true red with a warm character. It leans warm, pulling light toward red, orange, and yellow. Naturally inviting, it suits editorial and hospitality contexts. Its HSL profile (4°, 56%, 38%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary cyan. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#98322b
RGB
rgb(152, 50, 43)
HSL
hsl(4, 56%, 38%)
HWB
hwb(4 17% 40%)
OKLCH
oklch(46.7% 0.138 27.6)
P3
color(display-p3 0.5506 0.2245 0.1886)
HSV
hsv(4, 72%, 60%)
LAB
lab(36.24% 42.16 27.82)
LCH
lch(36.24% 50.51 33.42)
CMYK
cmyk(0%, 67%, 72%, 40%)

Etymology

Grounded
adjective

Old English grund, bottom / foundation — past-participle of ground. As a color modifier, grounded implies a saturated-and-foundational quality where the hue anchors the surrounding palette through its weighty presence. Sits at the bold-and-balanced end of the grid, parallel to centered and anchored.

Akiq
noun

The Arabic word for carnelian — the translucent red chalcedony seal-stone of the Islamic world, traditionally believed to deflect evil. Used for carved engagement rings, prayer-bead strands, and the seal-stones of Mughal court documents. The color refers to a polished akiq cabochon: a soft, slightly translucent red-orange with the warmth of iron-stained chalcedony. Warmer than carnelian, drier than coral.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#98322b
Original
#4e4729
Protanopia
#685d28
Deuteranopia
#a71731
Tritanopia
#474747
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
7.43:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.83:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##98322B
Display P3
Display P3
color(display-p3 0.5506 0.2245 0.1886)
P3 has subtle headroomOKLCH chroma 0.138

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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