colors
Back to gallery

Established Charm Brick

#981b0e
Notes

Established Charm Brick (#981B0E) is a deep red with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (6°, 83%, 33%) places it in the highly saturated band at a dark lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary cyan. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#981b0e
RGB
rgb(152, 27, 14)
HSL
hsl(6, 83%, 33%)
HWB
hwb(6 5% 40%)
OKLCH
oklch(44.1% 0.162 30.3)
P3
color(display-p3 0.5470 0.1560 0.1009)
HSV
hsv(6, 91%, 60%)
LAB
lab(32.90% 49.58 40.37)
LCH
lch(32.90% 63.94 39.16)
CMYK
cmyk(0%, 82%, 91%, 40%)

Etymology

Established
adjective

Latin stabilīre, to make stable — past-participle of establish. As a color modifier, established implies a saturated-and-rooted quality where the hue carries the weight of long-standing visual presence. Sits at the bold-and-firm end of the grid, parallel to steadfast and anchored in usage.

Charm
modifier

Latin carmen, song-or-spell. As a color modifier, charm implies a beguiling-and-enchanted-and-disarming quality, the visual register of Provençal-troubadour-and-Renaissance-courtly-charm hand-beguiling-and-enchanted-and-disarming Provençal-troubadour-and-Renaissance-courtly-and-Belle-Époque-salon charmed-and-beguiling-and-enchanted-and-disarming surfaces under Provençal-troubadour-and-Renaissance-courtly-and-Belle-Époque-salon candlelit-and-rose-scented-and-disarming drawing-room-light. Sits at the modifier-and-mood end of the grid, parallel to grace and blithe in usage.

Brick
noun

Fired clay, mineral red. The color refers to common building brick — iron-rich earthenware kilned to the specific dusky red-orange of a Victorian terrace, a Roman aqueduct, an adobe wall in New Mexico. Less saturated than ruby, warmer than burgundy, with a chalky cast that reads as architectural rather than decorative.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#981b0e
Original
#443c09
Protanopia
#635703
Deuteranopia
#a8001a
Tritanopia
#353535
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
8.41:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.50:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##981B0E
Display P3
Display P3
color(display-p3 0.5470 0.1560 0.1009)
P3 has subtle headroomOKLCH chroma 0.162

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

Related Colors

Canvas