Hardy Pile Brick
Hardy Pile Brick (#98180C) is a deep red with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (5°, 85%, 32%) places it in the highly saturated band at a dark lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary cyan. For something softer, pull in its analogous neighbors on either side of the wheel.
Etymology
Old French hardi, bold / brave — past-participle of hardir (to make brave). As a color modifier, hardy implies a saturated-and-cold-resistant quality, the deep-rich color of Scandinavian-and-Russian boreal-forest-and-tundra outdoor-clothing. Sits at the bold-and-resilient end of the grid, parallel to tough and resilient.
Old French pile, raised-cut-thread. As a color modifier, pile implies a raised-cut-thread-and-velvet quality, the visual register of velvet-and-corduroy-and-pile-rug hand-cut-and-raised-thread velvet-and-corduroy-and-pile-rug-textile surfaces under velvet-and-corduroy-and-pile-rug textile workshop-light. Sits at the modifier-and-texture end of the grid, parallel to plush and nap in usage.
Fired clay, mineral red. The color refers to common building brick — iron-rich earthenware kilned to the specific dusky red-orange of a Victorian terrace, a Roman aqueduct, an adobe wall in New Mexico. Less saturated than ruby, warmer than burgundy, with a chalky cast that reads as architectural rather than decorative.
Closest matches
The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.
Variations
Click any swatch to exploreHarmonies
Accessibility
How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.
The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.
Wide gamut
The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.
Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.