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Heavy Gust Ruby

#98011b
Notes

Heavy Gust Ruby (#98011B) is a deep red with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (350°, 99%, 30%) places it in the highly saturated band at a dark lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#98011b
RGB
rgb(152, 1, 27)
HSL
hsl(350, 99%, 30%)
HWB
hwb(350 0% 40%)
OKLCH
oklch(42.9% 0.173 23.4)
P3
color(display-p3 0.5452 0.1044 0.1302)
HSV
hsv(350, 99%, 60%)
LAB
lab(31.30% 54.80 32.03)
LCH
lch(31.30% 63.47 30.31)
CMYK
cmyk(0%, 99%, 82%, 40%)

Etymology

Heavy
adjective

Old English hefig, weighty — cognate with heave. Used as a color modifier since at least the seventeenth century to indicate weight in saturation as much as value: heavy with pigment, heavy-bodied. In the engine's adjective grid, heavy sits alongside deep and plush in the dark-and-saturated quadrant. Closer to a fabric description than a pure value word.

Gust
modifier

Old Norse gustr, sudden-burst-of-wind. As a color modifier, gust implies a sudden-burst-and-cliff-top-and-driven quality, the visual register of Cornish-cliff-and-Hebridean-gust hand-sudden-burst-and-cliff-top-and-driven Cornish-cliff-and-Hebridean-gust-and-North-Atlantic-front gust-and-sudden-burst-and-cliff-top surfaces under Cornish-cliff-and-Hebridean-gust-and-North-Atlantic-front Lizard-Point-and-Outer-Hebrides-and-Faroe-passage cliff-top-wind-light. Sits at the modifier-and-weather end of the grid, parallel to zephyr and mistral in usage.

Ruby
noun

From the Latin ruber — simply, red. The gemstone is a chromium-tinged corundum, harder than anything in nature except diamond, and so saturated that a fine Burmese pigeon's blood ruby at auction outpaces a comparable diamond by weight. The color borrows the gem's confidence: a clear, glassy red without the brown of garnet or the blue of crimson.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#98011b
Original
#3c361a
Protanopia
#5e5414
Deuteranopia
#a80010
Tritanopia
#232323
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
8.92:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.36:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##98011B
Display P3
Display P3
color(display-p3 0.5452 0.1044 0.1302)
P3 has subtle headroomOKLCH chroma 0.173

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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