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Bold Deneb Brick

#973722
Notes

Bold Deneb Brick (#973722) is a true red with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (11°, 63%, 36%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary cyan. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#973722
RGB
rgb(151, 55, 34)
HSL
hsl(11, 63%, 36%)
HWB
hwb(11 13% 41%)
OKLCH
oklch(47.0% 0.134 33.9)
P3
color(display-p3 0.5481 0.2406 0.1626)
HSV
hsv(11, 77%, 59%)
LAB
lab(36.80% 39.09 33.63)
LCH
lch(36.80% 51.57 40.71)
CMYK
cmyk(0%, 64%, 77%, 41%)

Etymology

Bold
adjective

Old English beald, brave, courageous — a quality word that crossed over to color in the late seventeenth century. Bold describes a color that asserts itself: high saturation combined with mid lightness, where the hue presents itself without compromise. Sits at the center of the bold-bucket grid, near strong and rich. Closer to a presence word than a pigment word.

Deneb
modifier

Arabic dhanab-al-dajājah, tail-of-the-hen. As a color modifier, deneb implies a Cygnus-tail-and-summer-triangle quality, the visual register of Cygnus-Swan-and-Summer-Triangle-Deneb hand-Cygnus-tail-and-summer-triangle Cygnus-Swan-and-Summer-Triangle-and-Bortle-1-sky deneb-and-Cygnus-tail-and-summer-triangle surfaces under Cygnus-Swan-and-Summer-Triangle-and-Bortle-1-sky July-and-August-summer-vista white-supergiant-stellar-light. Sits at the modifier-and-cosmic end of the grid, parallel to vega and altair in usage.

Brick
noun

Fired clay, mineral red. The color refers to common building brick — iron-rich earthenware kilned to the specific dusky red-orange of a Victorian terrace, a Roman aqueduct, an adobe wall in New Mexico. Less saturated than ruby, warmer than burgundy, with a chalky cast that reads as architectural rather than decorative.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#973722
Original
#52491f
Protanopia
#6a5e1f
Deuteranopia
#a61f33
Tritanopia
#4a4a4a
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
7.28:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.89:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##973722
Display P3
Display P3
color(display-p3 0.5481 0.2406 0.1626)
P3 has subtle headroomOKLCH chroma 0.134

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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