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Forthright Void Brick

#973527
Notes

Forthright Void Brick (#973527) is a true red with a warm character. It leans warm, pulling light toward red, orange, and yellow. Naturally inviting, it suits editorial and hospitality contexts. Its HSL profile (8°, 59%, 37%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary cyan. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#973527
RGB
rgb(151, 53, 39)
HSL
hsl(8, 59%, 37%)
HWB
hwb(8 15% 41%)
OKLCH
oklch(46.8% 0.134 30.8)
P3
color(display-p3 0.5477 0.2340 0.1768)
HSV
hsv(8, 74%, 59%)
LAB
lab(36.51% 40.25 30.45)
LCH
lch(36.51% 50.47 37.11)
CMYK
cmyk(0%, 65%, 74%, 41%)

Etymology

Forthright
adjective

Old English forð-riht, straight ahead, direct. Used as a color modifier in Anglo-Saxon-revival contexts for hues that read as honest and unguarded. Forthright red, forthright blue: the saturation is full, the hue is presented without ornamentation or qualification. Sits in the bold-bucket center alongside frank and direct.

Void
modifier

Latin vocivus, empty-or-vacant. As a color modifier, void implies an empty-and-vacant-and-bottomless quality, the visual register of Yves-Klein-and-Rothko-void hand-empty-and-vacant-and-bottomless Yves-Klein-and-Rothko-and-Malevich-Black-Square voided-and-empty-and-vacant-and-bottomless surfaces under Yves-Klein-and-Rothko-and-Malevich-Black-Square monochrome-canvas-and-color-field-and-suprematist gallery-and-void-light. Sits at the modifier-and-mood end of the grid, parallel to blank and hollow in usage.

Brick
noun

Fired clay, mineral red. The color refers to common building brick — iron-rich earthenware kilned to the specific dusky red-orange of a Victorian terrace, a Roman aqueduct, an adobe wall in New Mexico. Less saturated than ruby, warmer than burgundy, with a chalky cast that reads as architectural rather than decorative.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#973527
Original
#504825
Protanopia
#685e24
Deuteranopia
#a61c32
Tritanopia
#494949
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
7.36:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.85:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##973527
Display P3
Display P3
color(display-p3 0.5477 0.2340 0.1768)
P3 has subtle headroomOKLCH chroma 0.134

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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