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Regal Cochineal

#97272a
Notes

Regal Cochineal (#97272A) is a true red with a warm character. It leans warm, pulling light toward red, orange, and yellow. Naturally inviting, it suits editorial and hospitality contexts. Its HSL profile (358°, 59%, 37%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary cyan. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#97272a
RGB
rgb(151, 39, 42)
HSL
hsl(358, 59%, 37%)
HWB
hwb(358 15% 41%)
OKLCH
oklch(45.2% 0.148 24.0)
P3
color(display-p3 0.5450 0.1894 0.1822)
HSV
hsv(358, 74%, 59%)
LAB
lab(34.40% 46.25 26.21)
LCH
lch(34.40% 53.17 29.54)
CMYK
cmyk(0%, 74%, 72%, 41%)

Etymology

Regal
adjective

Latin rēgālis, kingly — derived from rēx (king). As a color modifier, regal implies a saturated-and-royal-formality quality, the deep-rich color of British-Coronation-period royal vestment-and-mantle and Imperial-State-Crown regalia. Sits at the bold-and-imperial end of the grid, parallel to sovereign and royal in usage.

Cochineal
noun

Dactylopius coccus, the Mexican scale insect cultivated on prickly-pear cactus and harvested for its deep red carminic-acid dye. Shipped to Spain by the conquistadors, cochineal became the second most valuable export from the New World after silver. The color refers to fresh cochineal pigment: a saturated, slightly cool deep red with the brilliance of a dye thirty times stronger than kermes.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#97272a
Original
#474229
Protanopia
#635a26
Deuteranopia
#a60029
Tritanopia
#3f3f3f
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
7.96:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.64:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##97272A
Display P3
Display P3
color(display-p3 0.5450 0.1894 0.1822)
P3 has subtle headroomOKLCH chroma 0.148

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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