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Bold Senex Brick

#972616
Notes

Bold Senex Brick (#972616) is a deep red with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (7°, 75%, 34%) places it in the balanced band at a dark lightness. It works well as a headline, icon, or deep background in an otherwise light layout, pairing cleanly with cream, bone, and warm neutrals. For a confident two-color system, pair it with its complementary cyan. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#972616
RGB
rgb(151, 38, 22)
HSL
hsl(7, 75%, 34%)
HWB
hwb(7 9% 41%)
OKLCH
oklch(44.9% 0.152 31.3)
P3
color(display-p3 0.5449 0.1864 0.1231)
HSV
hsv(7, 85%, 59%)
LAB
lab(34.04% 45.86 37.37)
LCH
lch(34.04% 59.15 39.17)
CMYK
cmyk(0%, 75%, 85%, 41%)

Etymology

Bold
adjective

Old English beald, brave, courageous — a quality word that crossed over to color in the late seventeenth century. Bold describes a color that asserts itself: high saturation combined with mid lightness, where the hue presents itself without compromise. Sits at the center of the bold-bucket grid, near strong and rich. Closer to a presence word than a pigment word.

Senex
modifier

Latin senex, old-man-or-elder. As a color modifier, senex implies a Latin-elder-and-Roman-Senate-elder quality, the visual register of Cicero-Cato-the-Elder-senex hand-Latin-elder-and-Roman-Senate-elder Cicero-Cato-the-Elder-senex-and-De-Senectute senex-and-Latin-elder-and-Roman-Senate-elder surfaces under Cicero-Cato-the-Elder-senex-and-De-Senectute Roman-Senate-and-villa-retreat venerable-elder-light. Sits at the modifier-and-Latin end of the grid, parallel to pater and virtus in usage.

Brick
noun

Fired clay, mineral red. The color refers to common building brick — iron-rich earthenware kilned to the specific dusky red-orange of a Victorian terrace, a Roman aqueduct, an adobe wall in New Mexico. Less saturated than ruby, warmer than burgundy, with a chalky cast that reads as architectural rather than decorative.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#972616
Original
#494013
Protanopia
#64590f
Deuteranopia
#a70024
Tritanopia
#3d3d3d
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
8.06:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.60:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##972616
Display P3
Display P3
color(display-p3 0.5449 0.1864 0.1231)
P3 has subtle headroomOKLCH chroma 0.152

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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