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Velvety Creep Ruby

#970b19
Notes

Velvety Creep Ruby (#970B19) is a deep red with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (354°, 86%, 32%) places it in the highly saturated band at a dark lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#970b19
RGB
rgb(151, 11, 25)
HSL
hsl(354, 86%, 32%)
HWB
hwb(354 4% 41%)
OKLCH
oklch(43.1% 0.168 25.0)
P3
color(display-p3 0.5421 0.1205 0.1252)
HSV
hsv(354, 93%, 59%)
LAB
lab(31.56% 53.02 33.40)
LCH
lch(31.56% 62.66 32.21)
CMYK
cmyk(0%, 93%, 83%, 41%)

Etymology

Velvety
adjective

An adjectival form of velvet, used since the eighteenth century for colors that read as if they had the matte light-absorbing quality of velvet. Implies high saturation combined with a non-glossy surface — the matte richness of a deep wine in a fabric rather than in a glass. Sits in the bold-and-deep corner of the grid alongside plush and lush.

Creep
modifier

Old English crēopan, to-move-slowly. As a color modifier, creep implies a slow-stealthy-and-spreading quality, the visual register of ivy-on-wall-and-mist-creep hand-slow-stealthy-and-spreading ivy-on-wall-and-mist-creep-and-spreading-shadow crept-and-slow-stealthy-and-spreading surfaces under ivy-on-wall-and-mist-creep-and-spreading-shadow ruined-cloister-and-river-valley-and-evening-meadow encroaching-light. Sits at the modifier-and-mood end of the grid, parallel to lurk and prowl in usage.

Ruby
noun

From the Latin ruber — simply, red. The gemstone is a chromium-tinged corundum, harder than anything in nature except diamond, and so saturated that a fine Burmese pigeon's blood ruby at auction outpaces a comparable diamond by weight. The color borrows the gem's confidence: a clear, glassy red without the brown of garnet or the blue of crimson.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#970b19
Original
#3e3818
Protanopia
#5f5412
Deuteranopia
#a70013
Tritanopia
#2a2a2a
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
8.83:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.38:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##970B19
Display P3
Display P3
color(display-p3 0.5421 0.1205 0.1252)
P3 has subtle headroomOKLCH chroma 0.168

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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