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Decisive Blithe Ruby

#970423
Notes

Decisive Blithe Ruby (#970423) is a deep red with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (347°, 95%, 30%) places it in the highly saturated band at a dark lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#970423
RGB
rgb(151, 4, 35)
HSL
hsl(347, 95%, 30%)
HWB
hwb(347 2% 41%)
OKLCH
oklch(42.9% 0.170 20.8)
P3
color(display-p3 0.5418 0.1088 0.1546)
HSV
hsv(347, 97%, 59%)
LAB
lab(31.32% 54.37 27.04)
LCH
lch(31.32% 60.72 26.44)
CMYK
cmyk(0%, 97%, 77%, 41%)

Etymology

Decisive
adjective

From the Latin decidere, to cut off — used as a modifier for colors that read as firm and final. Decisive black, decisive red: the implication is that the color has settled on its position and won't drift. Sits in the bold-bucket corner alongside resolute, with a slightly sharper edge.

Blithe
modifier

Old English blīthe, joyful-and-kind. As a color modifier, blithe implies a carefree-and-light-hearted-and-cheerful quality, the visual register of Shakespearean-pastoral-and-Forest-of-Arden-blithe hand-carefree-and-light-hearted-and-cheerful Shakespearean-pastoral-and-Forest-of-Arden-and-As-You-Like-It blithe-and-carefree-and-light-hearted-and-cheerful surfaces under Shakespearean-pastoral-and-Forest-of-Arden-and-As-You-Like-It English-greenwood-and-shepherd's-meadow Maytime-light. Sits at the modifier-and-mood end of the grid, parallel to merry and jolly in usage.

Ruby
noun

From the Latin ruber — simply, red. The gemstone is a chromium-tinged corundum, harder than anything in nature except diamond, and so saturated that a fine Burmese pigeon's blood ruby at auction outpaces a comparable diamond by weight. The color borrows the gem's confidence: a clear, glassy red without the brown of garnet or the blue of crimson.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#970423
Original
#3c3723
Protanopia
#5e541e
Deuteranopia
#a70015
Tritanopia
#252525
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
8.91:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.36:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##970423
Display P3
Display P3
color(display-p3 0.5418 0.1088 0.1546)
P3 has subtle headroomOKLCH chroma 0.170

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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