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Welcoming Chrome

#964a2d
Notes

Welcoming Chrome (#964A2D) is a true orange with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (17°, 54%, 38%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary cyan. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#964a2d
RGB
rgb(150, 74, 45)
HSL
hsl(17, 54%, 38%)
HWB
hwb(17 18% 41%)
OKLCH
oklch(49.8% 0.111 40.9)
P3
color(display-p3 0.5497 0.3062 0.2030)
HSV
hsv(17, 70%, 59%)
LAB
lab(40.53% 29.52 31.54)
LCH
lch(40.53% 43.20 46.89)
CMYK
cmyk(0%, 51%, 70%, 41%)

Etymology

Welcoming
adjective

Old English wel-cuman, well-coming — present-participle of welcome. As a color modifier, welcoming implies a clear-and-inviting-and-warm quality where the hue carries the visual register of cordial-and-hospitable color-tone. Sits at the crisp-and-cheerful end of the grid, parallel to hospitable and inviting in usage.

Chrome
noun

Lead chromate (PbCrO₄) — the chrome orange pigment introduced in 1809, brilliant but heavily toxic and reactive. Largely replaced by cadmium pigments in the twentieth century. The color refers to a freshly mixed chrome-orange in a Victorian color-merchant's stock: a saturated, slightly red orange with the matte finish of lead-based pigment. Brighter than ochre.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#964a2d
Original
#5e552a
Protanopia
#71662c
Deuteranopia
#a43b43
Tritanopia
#585858
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
6.34:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.31:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##964A2D
Display P3
Display P3
color(display-p3 0.5497 0.3062 0.2030)
P3 has subtle headroomOKLCH chroma 0.111

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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