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Bold Nereid Ruby

#960717
Notes

Bold Nereid Ruby (#960717) is a deep red with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (353°, 91%, 31%) places it in the highly saturated band at a dark lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#960717
RGB
rgb(150, 7, 23)
HSL
hsl(353, 91%, 31%)
HWB
hwb(353 3% 41%)
OKLCH
oklch(42.7% 0.169 25.1)
P3
color(display-p3 0.5383 0.1131 0.1187)
HSV
hsv(353, 95%, 59%)
LAB
lab(31.11% 53.28 34.05)
LCH
lch(31.11% 63.23 32.59)
CMYK
cmyk(0%, 95%, 85%, 41%)

Etymology

Bold
adjective

Old English beald, brave, courageous — a quality word that crossed over to color in the late seventeenth century. Bold describes a color that asserts itself: high saturation combined with mid lightness, where the hue presents itself without compromise. Sits at the center of the bold-bucket grid, near strong and rich. Closer to a presence word than a pigment word.

Nereid
modifier

Greek Νηρηΐς, sea-nymph-daughter-of-Nereus. As a color modifier, nereid implies a sea-nymph-and-Aegean-foam quality, the visual register of Hellenic-Nereid-and-Aegean-sea-nymph hand-sea-nymph-and-Aegean-foam Hellenic-Nereid-and-Aegean-sea-nymph-and-Poseidon-court nereid-and-sea-nymph-and-Aegean-foam surfaces under Hellenic-Nereid-and-Aegean-sea-nymph-and-Poseidon-court Aegean-island-and-rocky-cove sea-nymph-light. Sits at the modifier-and-myth end of the grid, parallel to nymph and dryad in usage.

Ruby
noun

From the Latin ruber — simply, red. The gemstone is a chromium-tinged corundum, harder than anything in nature except diamond, and so saturated that a fine Burmese pigeon's blood ruby at auction outpaces a comparable diamond by weight. The color borrows the gem's confidence: a clear, glassy red without the brown of garnet or the blue of crimson.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#960717
Original
#3d3615
Protanopia
#5e530f
Deuteranopia
#a60011
Tritanopia
#272727
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
8.98:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.34:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##960717
Display P3
Display P3
color(display-p3 0.5383 0.1131 0.1187)
P3 has subtle headroomOKLCH chroma 0.169

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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