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Bold Cochineal

#941324
Notes

Bold Cochineal (#941324) is a deep red with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (352°, 77%, 33%) places it in the highly saturated band at a dark lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#941324
RGB
rgb(148, 19, 36)
HSL
hsl(352, 77%, 33%)
HWB
hwb(352 7% 42%)
OKLCH
oklch(43.0% 0.161 21.8)
P3
color(display-p3 0.5319 0.1340 0.1584)
HSV
hsv(352, 87%, 58%)
LAB
lab(31.56% 51.07 26.50)
LCH
lch(31.56% 57.53 27.42)
CMYK
cmyk(0%, 87%, 76%, 42%)

Etymology

Bold
adjective

Old English beald, brave, courageous — a quality word that crossed over to color in the late seventeenth century. Bold describes a color that asserts itself: high saturation combined with mid lightness, where the hue presents itself without compromise. Sits at the center of the bold-bucket grid, near strong and rich. Closer to a presence word than a pigment word.

Cochineal
noun

Dactylopius coccus, the Mexican scale insect cultivated on prickly-pear cactus and harvested for its deep red carminic-acid dye. Shipped to Spain by the conquistadors, cochineal became the second most valuable export from the New World after silver. The color refers to fresh cochineal pigment: a saturated, slightly cool deep red with the brilliance of a dye thirty times stronger than kermes.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#941324
Original
#3e3923
Protanopia
#5d541f
Deuteranopia
#a3001b
Tritanopia
#303030
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
8.83:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.38:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##941324
Display P3
Display P3
color(display-p3 0.5319 0.1340 0.1584)
P3 has subtle headroomOKLCH chroma 0.161

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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