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Forthright Charm Rose

#940d28
Notes

Forthright Charm Rose (#940D28) is a deep red with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (348°, 84%, 32%) places it in the highly saturated band at a dark lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#940d28
RGB
rgb(148, 13, 40)
HSL
hsl(348, 84%, 32%)
HWB
hwb(348 5% 42%)
OKLCH
oklch(42.7% 0.164 19.3)
P3
color(display-p3 0.5314 0.1217 0.1706)
HSV
hsv(348, 91%, 58%)
LAB
lab(31.21% 52.42 23.52)
LCH
lch(31.21% 57.46 24.17)
CMYK
cmyk(0%, 91%, 73%, 42%)

Etymology

Forthright
adjective

Old English forð-riht, straight ahead, direct. Used as a color modifier in Anglo-Saxon-revival contexts for hues that read as honest and unguarded. Forthright red, forthright blue: the saturation is full, the hue is presented without ornamentation or qualification. Sits in the bold-bucket center alongside frank and direct.

Charm
modifier

Latin carmen, song-or-spell. As a color modifier, charm implies a beguiling-and-enchanted-and-disarming quality, the visual register of Provençal-troubadour-and-Renaissance-courtly-charm hand-beguiling-and-enchanted-and-disarming Provençal-troubadour-and-Renaissance-courtly-and-Belle-Époque-salon charmed-and-beguiling-and-enchanted-and-disarming surfaces under Provençal-troubadour-and-Renaissance-courtly-and-Belle-Époque-salon candlelit-and-rose-scented-and-disarming drawing-room-light. Sits at the modifier-and-mood end of the grid, parallel to grace and blithe in usage.

Rose
noun

The Latin rosa, the Greek rhodon, the Persian gul — every European language has a different name for the same flower and the same color. Rose covers the spectrum from blush to fuchsia depending on the cultivar, but in pigment shorthand it means a cool, slightly bluish red — the inside of a damask petal, the dye that washes out of madder root.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#940d28
Original
#3c3828
Protanopia
#5c5324
Deuteranopia
#a3001a
Tritanopia
#2c2c2c
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
8.95:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.35:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##940D28
Display P3
Display P3
color(display-p3 0.5314 0.1217 0.1706)
P3 has subtle headroomOKLCH chroma 0.164

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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