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Certain Ishtar Ruby

#940d19
Notes

Certain Ishtar Ruby (#940D19) is a deep red with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (355°, 84%, 32%) places it in the highly saturated band at a dark lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary cyan. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#940d19
RGB
rgb(148, 13, 25)
HSL
hsl(355, 84%, 32%)
HWB
hwb(355 5% 42%)
OKLCH
oklch(42.5% 0.165 25.0)
P3
color(display-p3 0.5314 0.1217 0.1242)
HSV
hsv(355, 91%, 58%)
LAB
lab(31.01% 51.87 32.64)
LCH
lch(31.01% 61.28 32.18)
CMYK
cmyk(0%, 91%, 83%, 42%)

Etymology

Certain
adjective

Latin certus, fixed / sure — sharing root with English concern and certify. As a color modifier, certain implies a saturated-and-unambiguous quality where the hue declares its character without hesitation. Sits at the bold-and-confident end of the grid, parallel to assured and decisive in usage.

Ishtar
modifier

Akkadian Ištar, Babylonian-goddess-of-love-and-war. As a color modifier, ishtar implies a Babylonian-Venus-and-eight-pointed-star quality, the visual register of Babylonian-Ishtar-Gate-and-Mesopotamian-temple hand-Babylonian-Venus-and-eight-pointed-star Babylonian-Ishtar-Gate-and-Mesopotamian-temple-and-Akkadian-cylinder-seal ishtar-and-Babylonian-Venus-and-eight-pointed-star surfaces under Babylonian-Ishtar-Gate-and-Mesopotamian-temple-and-Akkadian-cylinder-seal Babylon-and-Nineveh-and-Mari blue-glazed-brick-light. Sits at the modifier-and-myth end of the grid, parallel to isis and hera in usage.

Ruby
noun

From the Latin ruber — simply, red. The gemstone is a chromium-tinged corundum, harder than anything in nature except diamond, and so saturated that a fine Burmese pigeon's blood ruby at auction outpaces a comparable diamond by weight. The color borrows the gem's confidence: a clear, glassy red without the brown of garnet or the blue of crimson.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#940d19
Original
#3d3718
Protanopia
#5d5312
Deuteranopia
#a40014
Tritanopia
#2b2b2b
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
9.01:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.33:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##940D19
Display P3
Display P3
color(display-p3 0.5314 0.1217 0.1242)
P3 has subtle headroomOKLCH chroma 0.165

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

Related Colors

Canvas