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Forceful Cochineal

#93171e
Notes

Forceful Cochineal (#93171E) is a deep red with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (357°, 73%, 33%) places it in the balanced band at a dark lightness. It works well as a headline, icon, or deep background in an otherwise light layout, pairing cleanly with cream, bone, and warm neutrals. For a confident two-color system, pair it with its complementary cyan. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#93171e
RGB
rgb(147, 23, 30)
HSL
hsl(357, 73%, 33%)
HWB
hwb(357 9% 42%)
OKLCH
oklch(43.0% 0.158 24.8)
P3
color(display-p3 0.5286 0.1427 0.1402)
HSV
hsv(357, 84%, 58%)
LAB
lab(31.60% 49.58 30.20)
LCH
lch(31.60% 58.06 31.35)
CMYK
cmyk(0%, 84%, 80%, 42%)

Etymology

Forceful
adjective

Old French force, strength — adjectival suffix -ful. As a color modifier, forceful implies a saturated-and-vigorous quality where the hue exerts visual force on its substrate. Sits at the bold-and-saturated end of the grid, parallel to mighty and commanding in tone.

Cochineal
noun

Dactylopius coccus, the Mexican scale insect cultivated on prickly-pear cactus and harvested for its deep red carminic-acid dye. Shipped to Spain by the conquistadors, cochineal became the second most valuable export from the New World after silver. The color refers to fresh cochineal pigment: a saturated, slightly cool deep red with the brilliance of a dye thirty times stronger than kermes.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#93171e
Original
#40391d
Protanopia
#5e5419
Deuteranopia
#a2001b
Tritanopia
#323232
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
8.82:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.38:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##93171E
Display P3
Display P3
color(display-p3 0.5286 0.1427 0.1402)
P3 has subtle headroomOKLCH chroma 0.158

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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