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Bold Malbec

#901d3d
Notes

Bold Malbec (#901D3D) is a deep red with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (343°, 66%, 34%) places it in the balanced band at a dark lightness. It works well as a headline, icon, or deep background in an otherwise light layout, pairing cleanly with cream, bone, and warm neutrals. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#901d3d
RGB
rgb(144, 29, 61)
HSL
hsl(343, 66%, 34%)
HWB
hwb(343 11% 44%)
OKLCH
oklch(43.4% 0.150 10.4)
P3
color(display-p3 0.5185 0.1565 0.2431)
HSV
hsv(343, 80%, 56%)
LAB
lab(32.14% 48.69 10.81)
LCH
lch(32.14% 49.87 12.52)
CMYK
cmyk(0%, 80%, 58%, 44%)

Etymology

Bold
adjective

Old English beald, brave, courageous — a quality word that crossed over to color in the late seventeenth century. Bold describes a color that asserts itself: high saturation combined with mid lightness, where the hue presents itself without compromise. Sits at the center of the bold-bucket grid, near strong and rich. Closer to a presence word than a pigment word.

Malbec
noun

A red-wine grape originally from Cahors in southwest France, now most associated with Argentine Mendoza wine regions. The color refers to a young Argentine Malbec: a deep, slightly cool dark red with the high tannin opacity of high-altitude grape wine. Deeper than Tempranillo, cooler than Rioja.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#901d3d
Original
#3c3d3e
Protanopia
#5a543a
Deuteranopia
#9e002b
Tritanopia
#383838
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
8.65:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.43:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##901D3D
Display P3
Display P3
color(display-p3 0.5185 0.1565 0.2431)
P3 has subtle headroomOKLCH chroma 0.150

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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