Inviting Flame
Inviting Flame (#7F301D) is a deep red with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (12°, 63%, 31%) places it in the balanced band at a dark lightness. It works well as a headline, icon, or deep background in an otherwise light layout, pairing cleanly with cream, bone, and warm neutrals. For a confident two-color system, pair it with its complementary cyan. For something softer, pull in its analogous neighbors on either side of the wheel.
Etymology
Latin invītāre, to invite — present-participle of invite. As a color modifier, inviting implies a clear-and-cordial-and-encouraging quality where the hue carries the visual register of warm-inviting-and-encouraging entrance-foyer color tone. Sits at the crisp-and-cheerful end of the grid, parallel to welcoming and hospitable in usage.
The luminous combustion zone of a fire — the visible portion of incandescent gas, where temperature determines color. The orange of a wood flame sits around 1,100°C; hotter and it shifts to yellow, hotter still to white. The color is a saturated, slightly red orange with the suggestion of internal motion. Hotter than ember, brighter than rust, alive in a way pigment never quite captures.
Closest matches
The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.
Variations
Click any swatch to exploreHarmonies
Accessibility
How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.
The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.
Wide gamut
The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.
Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.