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Direct Forest

#7b9674
Notes

Direct Forest (#7B9674) is a true green with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (108°, 14%, 52%) places it in the muted band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary violet. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#7b9674
RGB
rgb(123, 150, 116)
HSL
hsl(108, 14%, 52%)
HWB
hwb(108 45% 41%)
OKLCH
oklch(64.3% 0.058 139.3)
P3
color(display-p3 0.5032 0.5851 0.4667)
HSV
hsv(108, 23%, 59%)
LAB
lab(59.24% -16.25 14.88)
LCH
lch(59.24% 22.03 137.53)
CMYK
cmyk(18%, 0%, 23%, 41%)

Etymology

Direct
adjective

From the Latin directus, straight — used as a color modifier since the eighteenth century for hues that read as straightforward and unambiguous. Direct red, direct green: moderate-to-high saturation combined with optical clarity. Sits at the crisp-bucket center alongside clear and frank.

Forest
noun

The dense canopy of a temperate or tropical woodland — oak, beech, pine, eucalyptus, mahogany — wherever leaves close above to filter the light below. Forest green refers to the average reflectance of a healthy mid-summer canopy seen from below: a saturated, slightly muted green with the matte finish of layered chlorophyll. Deeper than fern, cooler than olive, with the ecological weight of a word that has named every wooded biome on Earth.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#7b9674
Original
#989072
Protanopia
#948e76
Deuteranopia
#7a948d
Tritanopia
#8e8e8e
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon White
3.25:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon Black
6.46:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##7B9674
Display P3
Display P3
color(display-p3 0.5032 0.5851 0.4667)
Inside sRGBOKLCH chroma 0.058

This color sits well within the sRGB cube. P3 and sRGB share the gray axis and most desaturated tones, so a P3 display renders this identically to an sRGB display.

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