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Genuine Oro

#7b6f44
Notes

Genuine Oro (#7B6F44) is a true amber with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (47°, 29%, 37%) places it in the muted band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary blue. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#7b6f44
RGB
rgb(123, 111, 68)
HSL
hsl(47, 29%, 37%)
HWB
hwb(47 27% 52%)
OKLCH
oklch(54.2% 0.063 94.3)
P3
color(display-p3 0.4744 0.4370 0.2882)
HSV
hsv(47, 45%, 48%)
LAB
lab(46.97% -1.85 25.61)
LCH
lch(46.97% 25.68 94.13)
CMYK
cmyk(0%, 10%, 45%, 52%)

Etymology

Genuine
adjective

Latin genuinus, natural, innate — used as a color modifier since the sixteenth century for hues that read as authentic rather than imitated. Genuine indigo, genuine ochre: moderate-to-high saturation combined with the optical impression of a hue from real pigment rather than synthetic dye. Sits at the crisp-bucket alongside true and honest.

Oro
noun

The Spanish and Italian word for gold — used in heraldic vocabulary, religious art, and fashion for the metallic warm yellow of Renaissance gilding. The color refers to a freshly gilded Spanish altarpiece: a saturated, slightly cool deep gold with the metallic finish of beaten gold leaf. The Romance-language cousin of jīn and kogane.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#7b6f44
Original
#776d41
Protanopia
#7b7146
Deuteranopia
#836964
Tritanopia
#6e6e6e
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
5.00:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
4.20:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##7B6F44
Display P3
Display P3
color(display-p3 0.4744 0.4370 0.2882)
Inside sRGBOKLCH chroma 0.063

This color sits well within the sRGB cube. P3 and sRGB share the gray axis and most desaturated tones, so a P3 display renders this identically to an sRGB display.

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