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Direct Brandy

#7b540b
Notes

Direct Brandy (#7B540B) is a deep amber with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (39°, 84%, 26%) places it in the highly saturated band at a dark lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary azure. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#7b540b
RGB
rgb(123, 84, 11)
HSL
hsl(39, 84%, 26%)
HWB
hwb(39 4% 52%)
OKLCH
oklch(47.7% 0.096 76.1)
P3
color(display-p3 0.4597 0.3359 0.1169)
HSV
hsv(39, 91%, 48%)
LAB
lab(38.86% 10.12 44.04)
LCH
lch(38.86% 45.19 77.05)
CMYK
cmyk(0%, 32%, 91%, 52%)

Etymology

Direct
adjective

From the Latin directus, straight — used as a color modifier since the eighteenth century for hues that read as straightforward and unambiguous. Direct red, direct green: moderate-to-high saturation combined with optical clarity. Sits at the crisp-bucket center alongside clear and frank.

Brandy
noun

The grape-distilled spirit — particularly French Cognac and Armagnac, aged in oak barrels for the warm gold-brown of Old World brandy. The color refers to a Cognac VS in a snifter: a soft, slightly red-shifted warm gold with the optical clarity of grape-distilled spirit aged 2–5 years.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#7b540b
Original
#625600
Protanopia
#6b5f0f
Deuteranopia
#874947
Tritanopia
#575757
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
6.74:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.12:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##7B540B
Display P3
Display P3
color(display-p3 0.4597 0.3359 0.1169)
P3 has subtle headroomOKLCH chroma 0.096

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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