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Translucent Ageratum

#7398da
Notes

Translucent Ageratum (#7398DA) is a true azure with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (218°, 58%, 65%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary amber. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#7398da
RGB
rgb(115, 152, 218)
HSL
hsl(218, 58%, 65%)
HWB
hwb(218 45% 15%)
OKLCH
oklch(67.9% 0.107 261.5)
P3
color(display-p3 0.4809 0.5920 0.8345)
HSV
hsv(218, 47%, 85%)
LAB
lab(62.64% 5.00 -37.60)
LCH
lch(62.64% 37.93 277.58)
CMYK
cmyk(47%, 30%, 0%, 15%)

Etymology

Translucent
adjective

Latin trans-lūcēre, to shine through — present-participle of translucere. As a color modifier, translucent implies a clear-and-light-passing quality where the hue allows partial light-transmission through its visual surface. Sits at the crisp-and-clear end of the grid, parallel to pellucid and vitreous in usage.

Ageratum
noun

The genus Ageratumfloss flower, the small Mexican-and-Caribbean composite-family annual with fluffy blue button-flowers. The color refers to a fresh A. houstonianum in summer bedding: a soft, slightly cool deep blue with the matte finish of small clustered ray-florets.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#7398da
Original
#7f9ddd
Protanopia
#7493d9
Deuteranopia
#49a6af
Tritanopia
#959595
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon White
2.90:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon Black
7.23:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##7398DA
Display P3
Display P3
color(display-p3 0.4809 0.5920 0.8345)
P3 has subtle headroomOKLCH chroma 0.107

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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