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Serviceable Whiskey

#69490e
Notes

Serviceable Whiskey (#69490E) is a deep amber with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (39°, 76%, 23%) places it in the highly saturated band at a dark lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary azure. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#69490e
RGB
rgb(105, 73, 14)
HSL
hsl(39, 76%, 23%)
HWB
hwb(39 5% 59%)
OKLCH
oklch(43.0% 0.083 77.2)
P3
color(display-p3 0.3930 0.2915 0.1076)
HSV
hsv(39, 87%, 41%)
LAB
lab(33.56% 8.08 37.68)
LCH
lch(33.56% 38.53 77.89)
CMYK
cmyk(0%, 30%, 87%, 59%)

Etymology

Serviceable
adjective

Latin servītium, service — adjectival suffix -able. As a color modifier, serviceable implies a clear-and-fit-for-purpose-and-durable quality where the hue carries the visual register of long-lasting-and-functional everyday-use design. Sits at the crisp-and-functional end of the grid, parallel to practical and utilitarian in usage.

Whiskey
noun

The distilled grain spirit — particularly Scotch, Irish, and American whiskies aged in oak barrels. The color refers to a 12-year-old single-malt Scotch in a glass: a soft, slightly red-shifted warm gold-brown with the optical clarity of barrel-aged spirit. Warmer than honey, drier than caramel.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#69490e
Original
#554a03
Protanopia
#5c5211
Deuteranopia
#73403e
Tritanopia
#4c4c4c
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
8.20:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.56:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##69490E
Display P3
Display P3
color(display-p3 0.3930 0.2915 0.1076)
P3 has subtle headroomOKLCH chroma 0.083

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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