Loud Blithe Turquoise

Old English hlūd, making noise — borrowed metaphorically as a color word since the nineteenth century. Loud red, loud yellow: a color so saturated it announces itself without needing surrounding context. Sits in the bright-bucket extreme alongside electric and striking. Carries a slightly pejorative implication of excess.

Old English blīthe, joyful-and-kind. As a color modifier, blithe implies a carefree-and-light-hearted-and-cheerful quality, the visual register of Shakespearean-pastoral-and-Forest-of-Arden-blithe hand-carefree-and-light-hearted-and-cheerful Shakespearean-pastoral-and-Forest-of-Arden-and-As-You-Like-It blithe-and-carefree-and-light-hearted-and-cheerful surfaces under Shakespearean-pastoral-and-Forest-of-Arden-and-As-You-Like-It English-greenwood-and-shepherd's-meadow Maytime-light. Sits at the modifier-and-mood end of the grid, parallel to merry and jolly in usage.

The hydrated copper-aluminum phosphate mined in Persia and the American Southwest for thousands of years — the firuze of Iran, the chalchihuitl of Mesoamerica, the heart of Pueblo and Navajo silverwork. The color refers to a fine Sleeping Beauty turquoise from Arizona: a saturated, slightly green-shifted blue with the slight matrix of host-rock veining. Brighter than persian, lighter than cerulean.