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Loud Akamurasaki

#fd7ec4
Notes

Loud Akamurasaki (#FD7EC4) is a soft magenta with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (327°, 97%, 74%) places it in the highly saturated band at a light lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#fd7ec4
RGB
rgb(253, 126, 196)
HSL
hsl(327, 97%, 74%)
HWB
hwb(327 49% 1%)
OKLCH
oklch(75.8% 0.172 347.8)
P3
color(display-p3 0.9285 0.5213 0.7576)
HSV
hsv(327, 50%, 99%)
LAB
lab(69.32% 56.17 -13.93)
LCH
lch(69.32% 57.87 346.07)
CMYK
cmyk(0%, 50%, 23%, 1%)

Etymology

Loud
adjective

Old English hlūd, making noise — borrowed metaphorically as a color word since the nineteenth century. Loud red, loud yellow: a color so saturated it announces itself without needing surrounding context. Sits in the bright-bucket extreme alongside electric and striking. Carries a slightly pejorative implication of excess.

Akamurasaki
noun

Japanese 赤紫, red-purple — the modern Japanese color name for the warm magenta-purple band that sits between aka (red) and murasaki (purple). Akamurasaki color refers to a Showa-period silk furisode obi: a saturated, slightly cool deep magenta with the silk luster of multi-bath beni-and-shikon overdye on patterned silk crepe. Slightly cooler than akane-iro.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#fd7ec4
Original
#8a9cc6
Protanopia
#acb1c1
Deuteranopia
#ff7b99
Tritanopia
#9e9e9e
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon White
2.34:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon Black
8.96:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##FD7EC4
Display P3
Display P3
color(display-p3 0.9285 0.5213 0.7576)
P3 has subtle headroomOKLCH chroma 0.172

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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