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Aglow Shu

#fd5368
Notes

Aglow Shu (#FD5368) is a true red with a warm character. It leans warm, pulling light toward red, orange, and yellow. Naturally inviting, it suits editorial and hospitality contexts. Its HSL profile (353°, 98%, 66%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#fd5368
RGB
rgb(253, 83, 104)
HSL
hsl(353, 98%, 66%)
HWB
hwb(353 33% 1%)
OKLCH
oklch(68.0% 0.205 17.5)
P3
color(display-p3 0.9179 0.3753 0.4224)
HSV
hsv(353, 67%, 99%)
LAB
lab(59.96% 65.46 25.23)
LCH
lch(59.96% 70.16 21.08)
CMYK
cmyk(0%, 67%, 59%, 1%)

Etymology

Aglow
adjective

Old English on-glōwan, on-glow — sharing root with glow and gleam. As a color modifier, aglow implies a saturated-and-lit-from-within quality, the bright color of fireplace-and-jack-o-lantern interior-glow-lit warm-light emission against ambient darkness. Sits at the bright-and-warm end of the grid, parallel to glowing and aflame in usage.

Shu
noun

Vermillion in Japanese — specifically the cinnabar-derived pigment used since the Heian period to paint Shinto torii gates, temple beams, and the lacquer of imperial seals. The color refers to a freshly painted Inari Shrine torii: a saturated, slightly orange red with the high gloss of layered urushi lacquer. Brighter than crimson, deeper than tangerine, with the sacred-architectural weight of a color reserved for thresholds between human and divine.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#fd5368
Original
#7f7a68
Protanopia
#aa9e64
Deuteranopia
#ff2b5c
Tritanopia
#797979
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon White
3.18:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon Black
6.61:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##FD5368
Display P3
Display P3
color(display-p3 0.9179 0.3753 0.4224)
P3 has visible headroomOKLCH chroma 0.205

This color is chromatic enough that authoring it as P3 native (instead of clamping to sRGB) gives a perceptibly more saturated render on wide-gamut displays — modern Macs, iPhones, iPads, and most recent OLED laptops.

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