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Direct Sand

#f7d88b
Notes

Direct Sand (#F7D88B) is a soft amber with a warm character. It leans warm, pulling light toward red, orange, and yellow. Naturally inviting, it suits editorial and hospitality contexts. Its HSL profile (43°, 87%, 76%) places it in the highly saturated band at a light lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary azure. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#f7d88b
RGB
rgb(247, 216, 139)
HSL
hsl(43, 87%, 76%)
HWB
hwb(43 55% 3%)
OKLCH
oklch(89.1% 0.102 88.4)
P3
color(display-p3 0.9485 0.8515 0.5844)
HSV
hsv(43, 44%, 97%)
LAB
lab(87.36% 0.72 41.84)
LCH
lch(87.36% 41.85 89.01)
CMYK
cmyk(0%, 13%, 44%, 3%)

Etymology

Direct
adjective

From the Latin directus, straight — used as a color modifier since the eighteenth century for hues that read as straightforward and unambiguous. Direct red, direct green: moderate-to-high saturation combined with optical clarity. Sits at the crisp-bucket center alongside clear and frank.

Sand
noun

Quartz weathered to grain — the residue of geologic time at the granular scale. Beach sand color depends entirely on the source: white from Caribbean coral, black from Hawaiian basalt, red from Australian iron oxide. The reference shade is the warm, slightly golden tan of a temperate Atlantic beach: medium-saturation, matte, with the optical brightness of small mineral particles in sunlight.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#f7d88b
Original
#e9d685
Protanopia
#f0df8e
Deuteranopia
#ffccc5
Tritanopia
#d9d9d9
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon White
1.39:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon Black
15.15:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##F7D88B
Display P3
Display P3
color(display-p3 0.9485 0.8515 0.5844)
P3 has subtle headroomOKLCH chroma 0.102

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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