Bold Leo Crimson

Old English beald, brave, courageous — a quality word that crossed over to color in the late seventeenth century. Bold describes a color that asserts itself: high saturation combined with mid lightness, where the hue presents itself without compromise. Sits at the center of the bold-bucket grid, near strong and rich. Closer to a presence word than a pigment word.

Latin leo, lion-of-the-zodiac. As a color modifier, leo implies a lion-and-fire-sign-and-Sun-ruled-fixed-fire quality, the visual register of Hellenic-Leo-and-Nemean-lion hand-lion-and-fire-sign-and-Sun-ruled-fixed-fire Hellenic-Leo-and-Nemean-lion-and-Hercules-twelve-labors leo-and-lion-and-fire-sign surfaces under Hellenic-Leo-and-Nemean-lion-and-Hercules-twelve-labors high-summer-and-July-and-August fixed-fire-sign-light. Sits at the modifier-and-zodiac end of the grid, parallel to cancer and virgo in usage.

From the Old Spanish cremesin, itself from the Arabic qirmiz — the kermes scale insect, dried and ground into a brilliant carmine dye prized in the medieval Mediterranean. For centuries the most expensive red on a draper's shelf, reserved for cardinals, kings, and the cloth that gave English the word crimson. Cooler than scarlet, deeper than rose; the color of pomegranate seeds and a serious occasion.