Assured Eddy Crimson
Assured Eddy Crimson (#F24748) is a true red with a neon character. It sits at the high-saturation edge of its family. Use it sparingly, as signage, accent, or highlight against darker surfaces. Its HSL profile (360°, 87%, 61%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary cyan. For something softer, pull in its analogous neighbors on either side of the wheel.
Etymology
Old French aseürer, to give assurance — past-participle of assure. As a color modifier, assured implies a saturated-and-confident quality where the hue carries unwavering certainty about its own visual identity. Sits at the bold-and-confident end of the grid, parallel to certain and poised.
Old Norse iða, whirlpool-or-current. As a color modifier, eddy implies a small-circling-and-counter-current quality, the visual register of river-bend-and-tidal-pool-eddy hand-small-circling-and-counter-current river-bend-and-tidal-pool-and-rock-shelter eddied-and-small-circling-and-counter-current surfaces under river-bend-and-tidal-pool-and-rock-shelter Highland-burn-and-coastal-cove curl-and-spiral-light. Sits at the modifier-and-mood end of the grid, parallel to swirl and stir in usage.
From the Old Spanish cremesin, itself from the Arabic qirmiz — the kermes scale insect, dried and ground into a brilliant carmine dye prized in the medieval Mediterranean. For centuries the most expensive red on a draper's shelf, reserved for cardinals, kings, and the cloth that gave English the word crimson. Cooler than scarlet, deeper than rose; the color of pomegranate seeds and a serious occasion.
Closest matches
The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.
Variations
Click any swatch to exploreHarmonies
Accessibility
How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.
The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.