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Anchored Alkanet

#ac3031
Notes

Anchored Alkanet (#AC3031) is a true red with a warm character. It leans warm, pulling light toward red, orange, and yellow. Naturally inviting, it suits editorial and hospitality contexts. Its HSL profile (360°, 56%, 43%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary cyan. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#ac3031
RGB
rgb(172, 48, 49)
HSL
hsl(360, 56%, 43%)
HWB
hwb(360 19% 33%)
OKLCH
oklch(50.0% 0.161 24.7)
P3
color(display-p3 0.6218 0.2273 0.2126)
HSV
hsv(360, 72%, 67%)
LAB
lab(39.76% 50.07 29.28)
LCH
lch(39.76% 58.00 30.32)
CMYK
cmyk(0%, 72%, 72%, 33%)

Etymology

Anchored
adjective

The past participle of anchor, used since the late nineteenth century as a metaphor for secured in place. As a color word, anchored implies a deep saturated tone that grounds a palette — the dark blues, deep greens, and browns that hold a composition together. Sits in the bold-and-deep corner of the grid alongside solid.

Alkanet
noun

Anchusa tinctoria, the Mediterranean borage whose roots yield a red dye used since classical times for cosmetics and wine coloring. The color refers to fresh alkanet-dyed wool: a saturated, slightly cool deep red with the matte finish of plant-and-mordant dye. Cooler than madder, deeper than crimson.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#ac3031
Original
#544d30
Protanopia
#73672d
Deuteranopia
#bd0032
Tritanopia
#4a4a4a
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
6.52:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.22:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##AC3031
Display P3
Display P3
color(display-p3 0.6218 0.2273 0.2126)
P3 has subtle headroomOKLCH chroma 0.161

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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