Bold Plasma Brick

Old English beald, brave, courageous — a quality word that crossed over to color in the late seventeenth century. Bold describes a color that asserts itself: high saturation combined with mid lightness, where the hue presents itself without compromise. Sits at the center of the bold-bucket grid, near strong and rich. Closer to a presence word than a pigment word.

Greek πλάσμα, something-molded-or-formed. As a color modifier, plasma implies an ionized-and-fourth-state-and-stellar-glow quality, the visual register of solar-corona-and-fluorescent-plasma hand-ionized-and-fourth-state-and-stellar-glow solar-corona-and-fluorescent-and-neon-tube plasma-and-ionized-and-fourth-state surfaces under solar-corona-and-fluorescent-and-neon-tube laboratory-and-stellar-and-aurora ionized-glow-light. Sits at the modifier-and-cosmic end of the grid, parallel to corona and nova in usage.

Fired clay, mineral red. The color refers to common building brick — iron-rich earthenware kilned to the specific dusky red-orange of a Victorian terrace, a Roman aqueduct, an adobe wall in New Mexico. Less saturated than ruby, warmer than burgundy, with a chalky cast that reads as architectural rather than decorative.