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Open Magenta

#f09ac9
Notes

Open Magenta (#F09AC9) is a soft magenta with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (327°, 74%, 77%) places it in the balanced band at a light lightness. It works as a background wash, large-area fill, or soft illustration tone. Add a darker ink of the same hue when you need type over it. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#f09ac9
RGB
rgb(240, 154, 201)
HSL
hsl(327, 74%, 77%)
HWB
hwb(327 60% 6%)
OKLCH
oklch(78.6% 0.118 346.2)
P3
color(display-p3 0.8932 0.6191 0.7798)
HSV
hsv(327, 36%, 94%)
LAB
lab(73.45% 38.61 -10.68)
LCH
lch(73.45% 40.06 344.53)
CMYK
cmyk(0%, 36%, 16%, 6%)

Etymology

Open
adjective

Old English open, unobstructed — used as a color modifier since the eighteenth century for hues that read as airy or uncrowded. Open blue, open green: moderate saturation combined with optical spaciousness, the slight visual breath of a hue that doesn't crowd the surface it covers. Sits at the crisp-bucket center alongside clear.

Magenta
noun

A synthetic aniline dye (fuchsine) introduced in 1859 and renamed in 1860 to commemorate the Franco-Sardinian victory over Austria at the Battle of Magenta in northern Italy. The dye produced the first vivid pink-purple textile color cheaply available to mass markets. The color refers to a freshly magenta-dyed silk: a saturated, slightly cool deep pink-purple with the satiny finish of synthetic-dyed natural fiber. Cooler than fuchsia, warmer than violet.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#f09ac9
Original
#a0accb
Protanopia
#b6bac7
Deuteranopia
#fb99ab
Tritanopia
#b0b0b0
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon White
2.06:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon Black
10.17:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##F09AC9
Display P3
Display P3
color(display-p3 0.8932 0.6191 0.7798)
P3 has subtle headroomOKLCH chroma 0.118

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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