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Folded Lohita

#f0939e
Notes

Folded Lohita (#F0939E) is a soft red with a warm character. It leans warm, pulling light toward red, orange, and yellow. Naturally inviting, it suits editorial and hospitality contexts. Its HSL profile (353°, 76%, 76%) places it in the highly saturated band at a light lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#f0939e
RGB
rgb(240, 147, 158)
HSL
hsl(353, 76%, 76%)
HWB
hwb(353 58% 6%)
OKLCH
oklch(76.2% 0.113 12.4)
P3
color(display-p3 0.8904 0.5935 0.6240)
HSV
hsv(353, 39%, 94%)
LAB
lab(70.78% 36.31 9.23)
LCH
lch(70.78% 37.47 14.27)
CMYK
cmyk(0%, 39%, 34%, 6%)

Etymology

Folded
adjective

Old English fealdan, to fold — past-participle of fold. As a color modifier, folded implies a clear-and-creased-and-arranged quality where the hue carries the visual register of carefully-folded-and-neatly-arranged textile surface. Sits at the crisp-and-finished end of the grid, parallel to pressed and trim in usage.

Lohita
noun

The Sanskrit word for copper-red — used in Vedic texts and Sanskrit poetry for the slightly metallic red-brown of copper, dried blood, and certain river clays. The color refers to a freshly cleaved copper ore: a soft, slightly muted deep red-brown with the matte finish of copper-and-iron oxide. Drier than copper, warmer than rust.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#f0939e
Original
#a4a29e
Protanopia
#bab49c
Deuteranopia
#ff8a97
Tritanopia
#a8a8a8
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon White
2.24:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon Black
9.37:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##F0939E
Display P3
Display P3
color(display-p3 0.8904 0.5935 0.6240)
P3 has subtle headroomOKLCH chroma 0.113

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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