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Alit Morganite

#f078cb
Notes

Alit Morganite (#F078CB) is a soft magenta with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (319°, 80%, 71%) places it in the highly saturated band at a light lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#f078cb
RGB
rgb(240, 120, 203)
HSL
hsl(319, 80%, 71%)
HWB
hwb(319 47% 6%)
OKLCH
oklch(73.6% 0.175 340.4)
P3
color(display-p3 0.8808 0.4962 0.7811)
HSV
hsv(319, 50%, 94%)
LAB
lab(66.73% 56.07 -21.95)
LCH
lch(66.73% 60.21 338.62)
CMYK
cmyk(0%, 50%, 15%, 6%)

Etymology

Alit
adjective

Old English ā-lihtan, to alight — past-participle of alight. As a color modifier, alit implies a saturated-and-just-illuminated quality, the bright color of evening-streetlamp and Christmas-tree-light freshly-switched-on emission. Sits at the bright-and-warm end of the grid, parallel to aflame and aglow in usage.

Morganite
noun

Pink variety of the cyclosilicate beryl — first described from the San Piero in Campo deposits of Elba in 1911 and named for the financier J.P. Morgan. The color comes from manganese-and-cesium substitution. Morganite color refers to a faceted San Piero morganite gemstone: a saturated, slightly cool deep magenta with the glassy finish of cesium-and-manganese-substituted beryl. Cooler and pinker than aquamarine.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#f078cb
Original
#7e96ce
Protanopia
#9fa9c8
Deuteranopia
#fc7a98
Tritanopia
#989898
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon White
2.54:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon Black
8.25:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##F078CB
Display P3
Display P3
color(display-p3 0.8808 0.4962 0.7811)
P3 has subtle headroomOKLCH chroma 0.175

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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