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Ignited Shu

#f06594
Notes

Ignited Shu (#F06594) is a true red with a warm character. It leans warm, pulling light toward red, orange, and yellow. Naturally inviting, it suits editorial and hospitality contexts. Its HSL profile (340°, 82%, 67%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#f06594
RGB
rgb(240, 101, 148)
HSL
hsl(340, 82%, 67%)
HWB
hwb(340 40% 6%)
OKLCH
oklch(69.2% 0.176 1.7)
P3
color(display-p3 0.8755 0.4298 0.5784)
HSV
hsv(340, 58%, 94%)
LAB
lab(61.63% 57.76 1.75)
LCH
lch(61.63% 57.78 1.73)
CMYK
cmyk(0%, 58%, 38%, 6%)

Etymology

Ignited
adjective

Latin ignīre, to set on fire — past-participle of ignite. As a color modifier, ignited implies a saturated-and-just-started-burning quality, the bright color of match-strike-and-flint-spark initial-combustion emission. Sits at the bright-and-warm end of the grid, parallel to kindled and aflame in usage.

Shu
noun

Vermillion in Japanese — specifically the cinnabar-derived pigment used since the Heian period to paint Shinto torii gates, temple beams, and the lacquer of imperial seals. The color refers to a freshly painted Inari Shrine torii: a saturated, slightly orange red with the high gloss of layered urushi lacquer. Brighter than crimson, deeper than tangerine, with the sacred-architectural weight of a color reserved for thresholds between human and divine.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#f06594
Original
#7e8495
Protanopia
#a39f91
Deuteranopia
#ff5877
Tritanopia
#868686
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon White
3.00:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon Black
6.99:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##F06594
Display P3
Display P3
color(display-p3 0.8755 0.4298 0.5784)
P3 has subtle headroomOKLCH chroma 0.176

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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